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Most architecture studios rebuild similar experiences from scratch, project after project. Alex Coulombe (Founder/CEO) and Jun Yeh (Lead Developer) of Agile Lens trace how their team turned a one-off 2013 sightline simulator into a new tool: Blueprint Immersive, then used the same playbook three more times. The result is a four-rung product ladder: Floor Tour for early-stage scale, Blueprint Immersive for in-space iteration, Hyperreal Estate for stakeholder review, and Holodeck Anywhere for sales-ready experiences. The talk pulls back the curtain on how a small studio determines which workflows are worth productizing (and when), where XR earns its place at each stage of design, and how AI is starting to compress the climb. For studios and design firms that keep solving the same problem twice.
