The Intelligence Layer – George Guida – xFigura

Architecture is at an inflection point. AI is collapsing the gap between idea and execution, putting thinking back at the center of practice. xFigura, the AI-native intelligence layer for concept design, is already used by thousands of architects at Zaha Hadid Architects, BIG, KPF, OMA, and many other leading practices. This talk unpacks how AI is giving architects back authorship, speed, and authority across the full arc from idea to building.