Shaping Digital Practice: Organizing for What’s Next – Nick Cameron – Perkins&Will

Perkins&Will’s Digital Practice has grown from project-based innovation into a firmwide structure organized around four streams: Digital Design & Delivery, Innovation & Development, Education, and Advisory Services. In this talk, Nick Cameron shares how this framework is positioning the firm to meet growing client demands, manage increasing project complexity, and prepare for the next generation of AI tools that are beginning to shape the future of architectural practice.